AT&T has extended its contract with the Dallas Cowboys to power AT&T Stadium's mobile network and fan connectivity, keeping the company's name on the stadium. The company will also debut new stadium technology during the 2026 season, including fan experiences, mixed reality, and AI-powered moments. AT&T Stadium will now be equipped with AT&T Turbo, giving every fan, including customers of other carriers, high-priority network access to post and stream during the game, along with Starbase Connection, which transforms fan-submitted photos into custom Cowboys hype videos across stadium boards. Fans can also "Pose with the Pros" using augmented reality and put themselves in mixed reality catch-and-compete moments with the players. AT&T Stadium currently boasts one of the largest networks in the U.S. with more than 261 miles of fiber and close to 1,000 antennas throughout the stadium. AT&T has been a corporate sponsor of the Dallas Cowboys since 1996 and obtained stadium naming rights in 2013.
AT&T Inc.AT&T extends its Dallas Cowboys sponsorship and stadium naming deal, keeping its brand and network services tied to the team's fan base.
