Bed Bath & Beyond bets $53 million on beating Zillow, Redfin

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Summary · why it matters

Bed Bath & Beyond is acquiring technology-driven real estate platform Fathom Holdings for $53 million, marking its latest move to become an end-to-end homeownership platform. The deal, announced June 17, fills the last major gap in CEO Marcus Lemonis' strategy to serve customers throughout the homeownership lifecycle, from finding and financing a home to furnishing and renovating it. The acquisition puts Bed Bath & Beyond in direct competition with Zillow and Redfin by integrating Fathom's property listings and agent network with the retailer's existing investments in home services, renovations, and financing. Analysts have expressed skepticism about the company's ability to integrate multiple distressed brands into a coherent proposition, but Lemonis remains confident that homeowners want a single trusted relationship across the entire home lifecycle.

Impact on stocks 4

Real Estate± Mixed · 2 stocks
Fathom Holdings Inc
FTHM
▲ PositiveCapitalrelevance

Fathom is being acquired for $53 million, providing an exit for shareholders.

Zillow Group Inc Class C
Z
▼ NegativeCompetitionrelevance

Bed Bath & Beyond's acquisition puts it in direct competition with Zillow and Redfin.

Consumer Discretionary▲ · 1 stocks
Bed Bath & Beyond, Inc.
BBBY
▲ PositiveTechnologyrelevance

Acquiring Fathom's real estate platform fills a gap in its homeownership strategy, directly competing with Zillow and Redfin.

Digital Finance & Tokenization▲ · 1 stocks
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