Beiba Media disclosed a performance forecast, expecting an attributable net loss of 24 million to 28.8 million yuan in the first half of 2026, compared with a profit of 6.4046 million yuan in the same period last year. The net loss after deducting non-recurring items is expected to be 25 million to 30 million yuan, versus a profit of 3.638 million yuan a year earlier. The company said the change in performance is mainly due to challenges across its three main business lines. The contraction of the traditional outdoor advertising market has led to a decline in revenue from its cultural media business. The downturn in the domestic auto terminal sales market has hit vehicle sales. Intensifying competition in new energy vehicle charging services has squeezed profit margins. Facing external pressures, the company is advancing cost reduction and efficiency improvement, resource integration, and business structure optimization. This includes strengthening self-operated advertising capabilities, closing inefficient 4S stores and accelerating the transition to new energy, and expanding social charging networks. However, the scrapped vehicle recycling business has seen its capacity release hindered by site relocation. The company noted that while these structural adjustments drag on short-term performance, they are conducive to solidifying asset quality and enhancing risk resilience.
Beijing Bashi Media Co LtdExpects net loss due to contraction in traditional outdoor advertising, downturn in auto sales, and intensified competition in EV charging services.