Beiba Media posts first-half loss of 25.62 million yuan, revenue down 32.5% year on year

Earnings
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Beiba Media released its 2026 interim report. First-half operating revenue was 1.30 billion yuan, down 32.5% year on year, while net profit attributable to the parent company showed a loss of 25.62 million yuan, a year-on-year decline of 500.1%. Second-quarter revenue was 687 million yuan, down 32.2% year on year, with a net loss attributable to the parent company of 16.27 million yuan. As of the end of the second quarter, the company's total assets stood at 3.855 billion yuan, down 9.2% from the end of the previous year. The company said that within its culture and media business, self-operated bus body advertising revenue accounted for 52.3% of the total, while cultural and creative business revenue grew 53% year on year. Its automotive services business seized opportunities in the new energy vehicle sector, launching authorized after-sales services for Nio and authorized repair services for the Zeekr brand. Its controlling subsidiary Longrui Sanyou plans to put the first batch of 76 charging piles into operation by the end of August 2026, and has already brought 245 bus charging stations into service.

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Subsidiary plans to put 76 charging piles into operation and has 245 bus charging stations in service.