Apple Inc.Apple raised MacBook and iPad prices, which drew criticism and led to a 6.15% share drop.

Senator Bernie Sanders criticized Apple's decision to raise MacBook and iPad prices, calling it an example of 'corporate greed' by CEO Tim Cook. Apple increased prices across several models, citing soaring memory and storage costs driven by the AI infrastructure boom, with the MacBook Neo rising $100 to $699, the MacBook Air (512GB) up $200 to $1,299, the MacBook Pro (1TB) up $300 to $1,999, the iPad Air (128GB) up $150 to $749, and the iPad Pro Wi-Fi (256GB) up $200 to $1,199. Sanders argued that a company with $112 billion in annual profit and $310 billion spent on stock buybacks should not pass higher costs to consumers. Wedbush analyst Dan Ives defended the move as necessary to protect profit margins, while Elon Musk commented on the unprecedented cost jump. Apple shares fell 6.15% on Thursday, their steepest one-day decline since April 2025.
Apple Inc.Apple raised MacBook and iPad prices, which drew criticism and led to a 6.15% share drop.
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