Senator Bernie Sanders criticized Apple's decision to raise MacBook and iPad prices, calling it an example of CEO Tim Cook's 'corporate greed' after the company reported $112 billion in profits last year and spent $310 billion on stock buybacks. Apple increased prices across several models, citing soaring memory and storage costs driven by the artificial intelligence infrastructure boom, with the MacBook Neo rising by $100 to $699, the MacBook Air (512GB) by $200 to $1,299, the MacBook Pro (1TB) by $300 to $1,999, the iPad Air (128GB) by $150 to $749, and the iPad Pro Wi-Fi (256GB) by $200 to $1,199. Wedbush analyst Dan Ives defended the move as necessary for margins, while Deepwater Asset Management's Gene Munster called the market's negative reaction an overreaction, citing inelastic demand. Apple shares fell 6.15% on Thursday, their steepest one-day decline since April 2025, before gaining 0.40% in after-hours trading to $276.25.
Apple Inc.Apple raised Mac and iPad prices, drawing criticism and causing a 6.15% share drop.
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