Entain PLCEntain, as joint venture partner, benefits from BetMGM's Alberta expansion and increased market reach.
BetMGM has opened pre-registration for its online sportsbook and online casino in Alberta, with an official launch planned for July 13 pending regulatory approval. This marks the company's first international expansion since entering Ontario in 2022. To celebrate, BetMGM is sponsoring a free-to-enter sweepstakes offering Albertans a chance to win two regular season NHL tickets for the 2026-2027 season. The platform will feature over 4,000 online casino titles at launch, a premium mobile sportsbook, and integration with Alberta's centralized self-exclusion system as part of its responsible gambling tools. BetMGM has also partnered with Corus Entertainment to leverage local media assets including radio, podcasts, and streaming platforms for market engagement.
Entain PLCEntain, as joint venture partner, benefits from BetMGM's Alberta expansion and increased market reach.
MGM Resorts InternationalBetMGM's Alberta launch expands MGM's addressable market, driving potential customer growth.
BetMGM opens preregistration for Alberta launch, directly expanding its customer base.
Corus Entertainment partners with BetMGM for local media engagement, gaining advertising revenue.