Bleichmar Fonti & Auld LLP is investigating Planet Fitness for potential securities fraud related to a marketing campaign shift that allegedly alienated its core market and led to disappointing membership growth. On May 7, 2026, Planet Fitness reported first-quarter 2026 financial results, cut its 2026 revenue growth guidance from approximately 9% to about 7%, and reduced adjusted EBITDA growth guidance from roughly 10% to approximately 6%. The company stated during its earnings call that its marketing may have pivoted too far from a lighthearted, approachable tone to one that increased penetration with the fitness-minded. The news caused Planet Fitness stock to drop $19.95 per share, or 31%, from a closing price of $63.96 on May 6, 2026, to $44.01 on May 7, 2026. Investors who lost money are encouraged to contact the firm, which is handling the matter on a contingency fee basis.
Planet Fitness IncPlanet Fitness cut its 2026 revenue and EBITDA guidance, causing a 31% stock drop.