Business Alignment Public Company LimitedBIZ launches BIZGENES brand and The Vitality Collection in Thailand's precision health market, expanding into personalized healthcare through B2B and B2C channels.

Business Alignment Public Company Limited, or BIZ, has launched the BIZGENES brand in Thailand's precision health and longevity solutions sector, along with The Vitality Collection product line under the concept of science-based nutrition, offering an alternative for those who prioritize personalized healthcare. Chief Executive Officer Sompong Chuenkittiyanont stated that BIZGENES builds on the company's over 26 years of expertise, aiming to integrate health science knowledge, technology, and individual health data to support preventive healthcare. The Vitality Collection is developed based on DNA insight and the principle of chrono-nutrition, which takes into account the body's rhythms at different times. BIZGENES will operate through both B2B partnerships with hospitals and clinics and B2C channels, making personalized healthcare more accessible to the public.
Business Alignment Public Company LimitedBIZ launches BIZGENES brand and The Vitality Collection in Thailand's precision health market, expanding into personalized healthcare through B2B and B2C channels.