Bleichmar Fonti & Auld LLP is investigating MediaAlpha, Inc.'s board of directors and senior management for potential breaches of fiduciary duties to shareholders following a $45 million settlement with the FTC over alleged misleading claims and deceptive advertising. The FTC had prepared a complaint alleging violations of the FTC Act, the Telemarketing Sales Rule, and the Government and Business Impersonation Rule, asserting that MediaAlpha misrepresented affiliations with government entities and made misleading claims about health insurance products and consumer data use. MediaAlpha settled in July 2025, agreeing to pay $45 million in cash and implement governance reforms restricting future advertising and marketing practices. During the pendency of the FTC's complaint, MediaAlpha insiders sold large amounts of shares, raising questions about whether management took advantage of non-public information before the full complaint was disclosed to all stockholders. The law firm encourages current MediaAlpha shareholders to submit their information to explore legal options on a contingency fee basis.
MediaAlpha Inc.FTC settlement for $45M and governance reforms over misleading advertising, plus investigation into fiduciary duties and insider share sales.