Borealis Foods has launched its Chef Woo High-Protein Noodles at Costco, generating strong early member demand. Each serving provides 20 grams of complete protein with all nine essential amino acids. Founder and CEO Reza Soltanzadeh said the company intends to expand its reach nationally to meet consumer demand, noting that recent retailer demand forecasts are encouraging. The launch comes as industry research indicates that increased use of GLP-1 medications for weight loss has led consumers to place greater emphasis on protein-rich, nutrient-dense foods.
Borealis Foods Inc.Borealis Foods launches Chef Woo High-Protein Noodles at Costco with strong early demand and encouraging retailer forecasts.
Costco Wholesale Corp