British American Tobacco cuts 5,500 jobs in AI drive

Corporate Action

โดย Yahoo Finance UK·Read original

Summary · why it matters

British American Tobacco has cut 5,500 jobs globally as part of its AI-focused Fit2Win transformation programme launched last year. A further 3,500 roles are being moved to strategic partners including Accenture, with the combined changes affecting a fifth of the company's workforce outside the United States. The programme aims to make the group more agile, cost disciplined, and innovative, and is expected to deliver around £600 million in annual cost savings by the end of 2028. Most of the changes have been confirmed with employees, though some consultations are still ongoing, and the company has not disclosed how many UK jobs are affected.