British American Tobacco will cut 5,500 jobs and move a further 3,500 roles to strategic partners, affecting about 20% of its global workforce, as it accelerates an AI-driven transformation programme. Most of the changes have been confirmed with employees, while remaining consultations are conducted in line with local legal requirements; the workforce reductions exclude the United States. The company has also consolidated its factory network over the past 18 to 24 months, including the previously announced closure of its Heidelberg factory in South Africa, primarily due to unsustainable levels of illicit products dominating that market. The restructuring is expected to generate an additional £600 million in annualised cost savings by 2028, building on a previously announced target of £500 million in annualised savings by 2027.
British American Tobacco PLCRestructuring to cut 5,500 jobs and generate £600M annual savings by 2028
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