British American Tobacco PLCBAT announces major restructuring (Fit2Win) targeting cost savings and reinvestment in growth areas, with affirmed dividend
British American Tobacco has announced a global restructuring plan that will cut approximately 5,500 jobs and outsource around 3,500 roles by the end of the year. The move is part of a shift toward smokeless nicotine products amid declining demand for traditional cigarettes. The Fit2Win program targets significant annual cost savings by 2028, with management aiming to reinvest freed-up capital into vaping, heated tobacco, and modern oral products. The company affirmed its interim dividend of 245.04p per share, payable in quarterly instalments, signalling a balance between restructuring and shareholder returns. Execution risks and competitive pressure from Philip Morris International and Japan Tobacco remain key areas for investors to monitor.
British American Tobacco PLCBAT announces major restructuring (Fit2Win) targeting cost savings and reinvestment in growth areas, with affirmed dividend
BAT's restructuring and reinvestment in smokeless products increases competitive pressure on Japan Tobacco
Philip Morris International IncBAT's restructuring and reinvestment in smokeless products increases competitive pressure on PMI
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