Brown-Forman CorporationFlat fiscal 2027 sales forecast and weak developed-market demand, especially U.S. decline of 7% and Canada down nearly 60%.

Brown-Forman Corporation expects organic net sales to be approximately flat in fiscal 2027, as emerging-market growth and innovation help counter soft demand in developed markets. Fiscal 2026 net sales declined 1% on a reported basis to $3.9 billion and were flat organically, while fourth-quarter net sales rose 2% to $912 million. Emerging markets increased 14% on a reported basis and 12% organically, driven by the Jack Daniel's family of brands in Türkiye, the United Arab Emirates and Brazil, along with double-digit growth for New Mix in Mexico. In contrast, U.S. reported net sales fell 7% and developed international markets declined 3% organically, with Canada down nearly 60% after American spirits were removed from most provincial retail shelves. The company expects fiscal 2027 organic operating income to decline 3-5%, reflecting higher input costs, product-mix pressure from faster ready-to-drink growth, and the cost cycle tied to barreled whiskey inventory.
Brown-Forman CorporationFlat fiscal 2027 sales forecast and weak developed-market demand, especially U.S. decline of 7% and Canada down nearly 60%.
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