Build-A-Bear (NYSE:BBW) cut its full-year guidance after a rough second quarter, but executives pointed to a Halloween launch that delivered the highest non-fourth quarter sales week in company history. Total revenue fell 7.2% to $115.3 million, and pre-tax income dropped 24.1% to $11.6 million, as domestic store traffic lagged and summer trend products underperformed. Management reduced fiscal 2026 revenue guidance to $500 million to $525 million from $530 million to $550 million, and pre-tax income guidance to $60 million to $68 million from $72 million to $78 million. CEO J. Christopher Hurt said the Halloween assortment, featuring a reintroduced Poseable Bat and a new Jumping Spider, produced the company's third-highest US e-commerce sales week ever, trailing only Black Friday weeks in 2020 and 2025. The company ended the quarter with 674 locations across 37 countries and still expects at least 50 net new openings this year, while buying back $8.5 million in stock during the quarter. Short interest sits at 27.59% of float, and the stock trades at a forward P/E of 7.26 as of August 31.
Build-A-Bear Workshop IncCut full-year revenue and pre-tax income guidance after weak Q2 results.
