Bulleit Frontier Whiskey has introduced Bulleit '87, the brand's first new core expression since 2011 and its first-ever blend of bourbon and rye. Named for the year Bulleit was founded, the 90-proof whiskey marries bourbon and rye that are each aged at least four years, finished separately with toasted American and French oak staves, then blended and bottled in Shelbyville, Kentucky. Bulleit '87 joins Bulleit Bourbon and Bulleit 95 Rye in the three-bottle core lineup, carrying a suggested retail price of $29.99 for a 750mL bottle and arriving in select stores nationwide beginning September 2026. The launch will be supported by a sampling tour across 15 cities with more than 20 events pairing the whiskey with local foods.
Diageo PLCNew product launch (Bulleit '87) expected to drive consumer demand and sales for Diageo's Bulleit brand.