Diageo PLCBulleit launches its oldest rye whiskey, a product innovation that strengthens Diageo's premium portfolio.

Bulleit has unveiled Bulleit 20-Year-Old Straight Rye Whiskey, its oldest rye expression ever, limited to just 1,776 individually numbered bottles. Made from the brand's signature 95% rye mashbill and aged for two decades in Kentucky warehouses, the cask-strength whiskey was blended by Nicole Austin, Director of American Whiskey Liquid Development and Capabilities at Diageo, and bottled at 68.5% ABV (137 proof). It will be available starting July 2026 at the Bulleit Distillery and select cities nationwide with a suggested retail price of $299 for a 750mL bottle. The launch builds on Bulleit's role in the modern rye resurgence, offering a deeply aged expression that preserves the bold spice and structure of the grain.
Diageo PLCBulleit launches its oldest rye whiskey, a product innovation that strengthens Diageo's premium portfolio.