Burberry posted a 5% rise in comparable retail sales for its first quarter, driven by strong momentum in the Americas and Greater China. Retail revenue for the 13 weeks to 27 June 2026 reached £455 million on a reported basis, with constant-currency growth of 4% and a 1% boost from exchange rates. The Americas led with comparable sales up 12%, while Greater China grew 9%, aided by local spending and an expanding Gen Z customer base. Outerwear delivered double-digit growth, and online sales advanced at a mid-teens pace. CEO Joshua Schulman noted that all divisions returned to growth for the first time in three years, reinforcing confidence in the strategy.
Burberry Group PLCComparable retail sales rose 5% driven by strong demand in Americas and Greater China, with double-digit outerwear growth and mid-teens online sales.