Burger King posted an 8.5% comparable sales gain in the U.S. during its second quarter, far outpacing McDonald's 0.8% increase over a roughly overlapping period. The surge follows a February upgrade to the Whopper, its first meaningful update in nearly a decade, which introduced a new sesame-seed bun, upgraded mayo, and clamshell packaging across all 6,600 U.S. locations. In March, McDonald's launched its Big Arch burger nationally, but the product has generated less positive buzz, with Google search trends favoring "Whopper" over "Big Arch." Burger King president Tom Curtis told the Wall Street Journal that many customers say they are returning for the first time in a long time.
Restaurant Brands International IncBurger King reports 8.5% US comparable sales gain driven by Whopper upgrade, with customers returning, indicating strong demand for its products.
McDonald’s CorporationBurger King's 8.5% US comp sales gain far outpaces McDonald's 0.8%, and Big Arch launch has less buzz, indicating Burger King is taking market share.
