Byrna Technologies IncRevenue fell 42% due to weaker e-commerce traffic, lower conversion rates, and slower retail reorders.

Byrna Technologies reported fiscal second-quarter revenue of $16.4 million, down from $28.5 million a year earlier, as weaker e-commerce traffic, lower conversion rates and slower retail reorders weighed on results. CEO Conn Davis described the quarter as a steeper reset than originally expected, driven by a 13% decline in website traffic and elevated inventory at retail partners after post-holiday restocking. The company posted a net loss of $10.1 million, compared with net income of $2.4 million in the prior-year quarter, and negative adjusted EBITDA of $600,000, partly due to one-time charges including a $3.6 million inventory write-down and a $3.5 million impairment loss tied to the closure of its Fort Wayne ammunition facility. Management outlined a turnaround plan focused on improving digital conversion, expanding retail productivity, shifting marketing strategy, and acquiring HERO Defense Systems, while warning that fiscal 2026 will not be a revenue growth year.
Byrna Technologies IncRevenue fell 42% due to weaker e-commerce traffic, lower conversion rates, and slower retail reorders.