Calida Group has sold luxury lingerie brand Cosabella to New York-based Crown Brands Group through an Asset Purchase Agreement that closed on July 23, 2026. The transaction includes the Cosabella trademark, related intellectual property rights, and inventory, though financial terms were not disclosed. Calida Group acquired Cosabella for $80 million in 2022, but the brand’s net sales fell approximately 37% to 4.3 million Swiss francs in the first half of 2026, accounting for just 4.6% of the group’s total revenue. The sale is part of Calida Group’s multi-year effort to simplify its portfolio and focus on core brands Calida and Aubade. Crown Brands Group plans to expand Cosabella’s presence through department stores, specialty boutiques, e-commerce, and international markets.
Calida Holding AGCalida sold Cosabella at a loss after a failed turnaround, with net sales falling 37%.
Crown Brands acquired Cosabella assets, gaining a brand with expansion potential.