Campbell's Launches First-Ever Gluten-Free Chicken Noodle Soup with Banza

Product / Tech
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Summary · why it matters

The Campbell's Company has introduced its first gluten-free chicken noodle soup in the brand's roughly 150-year history, partnering with Banza to combine Campbell's traditional recipe with Banza's chickpea-based pasta. The launch targets the nearly 30% of U.S. consumers actively seeking gluten-free options and is part of Campbell's strategy to strengthen its Meals & Beverages innovation pipeline amid durable at-home cooking trends. Campbell's shares have fallen 24.1% over the past six months, underperforming the industry's 15.2% decline, and the stock currently trades at a forward 12-month P/E ratio of 10.42, below the industry average of 14.14.

Impact on stocks 4

Consumer Staples▲ · 4 stocks
Campbell’s Co
CPB
▲ PositiveDemandTechnologyrelevance

Campbell's launches first gluten-free chicken noodle soup with Banza, targeting growing consumer demand for gluten-free options.

Off-coverage companies 1

BanzaPrivate▲ Positive
Technologyrelevance

Partners with Campbell's to supply chickpea-based pasta for the new gluten-free soup, gaining brand exposure.

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