Capgemini SECapgemini launched an AI-powered fan engagement tool for Tour de France, showcasing its technology capabilities.

Capgemini and the Tour de France have launched 'Inside My Race', a new digital experience that uses generative AI to deliver personalized, near real-time race insights and storytelling to fans. The platform transforms complex data into contextual narratives, allowing users to follow up to four favorite cyclists or national riders and understand their roles and performance through a 3D map comparison. It combines live race data, historical context, and editorial content to create evolving stories before, during, and after each stage. The solution will be available on all Tour de France platforms starting July 4, 2026, marking the first step in a multi-year partnership to enhance fan engagement. Capgemini, the Official Technology partner, developed the tool to make the race dynamics more accessible to both dedicated followers and newcomers.
Capgemini SECapgemini launched an AI-powered fan engagement tool for Tour de France, showcasing its technology capabilities.