Carter's reported a nearly 13% increase in U.S. Retail net sales in the first quarter, with comparable sales rising more than 10%, marking the fourth consecutive quarter of positive comps. The company attributed the gains to stronger customer engagement and increased traffic across stores and e-commerce, rather than relying solely on higher prices. Management noted that while shoppers remain value-conscious, Carter's achieved low-single-digit growth in average unit retail prices and double-digit growth in unit sales. The company also added more Gen Z parents to its customer file, with these consumers gravitating toward higher-priced merchandise. Marketing investments across social media, connected TV, and influencer partnerships helped drive brand awareness and consumer engagement.
Carter’s IncCarter's reported 13% U.S. Retail sales growth and fourth consecutive quarter of positive comps, driven by higher traffic and customer engagement.
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