Celsius Holdings director Damon DeSantis purchased 36,000 shares of common stock at a weighted average price of $27.78 per share, a transaction valued at $1.0 million, according to an SEC Form 4 filing. The acquisition was completed in multiple transactions at weighted average prices ranging from $27.60 to $27.95 across a two-day trading window. Following the purchase, DeSantis directly holds roughly 2.7 million shares, a position valued at $75.38 million based on the September 15, 2026 market close of $27.63. The Boca Raton, Florida-based beverage company carries a market capitalization of $7.2 billion, with trailing twelve month revenue of $3.0 billion and net income of $110.2 million. Celsius, which acquired the women-focused energy drink brand Alani Nu for a net purchase price of $1.65 billion last year, is expected to boost sales 18% to $3.2 billion in fiscal 2026 while quintupling net income to around $330 million, even as its share price has fallen more than 50% over the past year.
Celsius Holdings IncDirector Damon DeSantis bought 36,000 shares for $1.0 million, a bullish insider-purchase signal.
