Celsius Holdings Draws Takeover Interest as PepsiCo, Private Equity Circle

M&A · Partnership

โดย 24/7 Wall St.·

Summary · why it matters

Celsius Holdings has emerged as a consolidation target in the beverage industry, with PepsiCo seen as the most natural acquirer. Celsius trades at a roughly $7 billion market cap after a 39% decline this year, yet commands about 20% of the U.S. energy drink market. PepsiCo already distributes Celsius and holds an 11% equity stake from a $585 million investment, making a full acquisition the cleanest path forward. Rockstar Energy co-founder Russ Savage disclosed a 4.7% stake and demanded CEO changes as the stock trades near its 52-week low, fueling private equity take-private speculation. Other potential suitors include Keurig Dr Pepper, Coca-Cola, and Monster Beverage, though each faces balance-sheet, strategic, or antitrust hurdles.