Central Pattana Public Company Limited, or CPN, has signed a memorandum of understanding with the Korea-Thailand Tourism Promotion Association, or KTPA, to attract Korean tourists through the soft power of Thai cuisine. The partnership will curate quality Thai restaurants and menus from Central Food across 16 Central shopping centers nationwide, covering key tourist destinations such as CentralWorld, Central Pattaya, Central Phuket, and Central Chiang Mai. The signing ceremony was attended by Mr. Kim In-ho, President of KTPA, and representatives from leading Korean travel companies, reflecting a collaboration that spans the full range of tourist markets including independent travelers, group tours, incentive trips, and golf tours. Ms. Pattra Sappayaprapa, Assistant Managing Director of the Food Court Business at Central Pattana, said that Thai food is one of the key reasons tourists choose to visit Thailand, and this partnership will help deliver meaningful experiences while supporting Thai entrepreneurs and sustainably boosting the tourism economy.
Central Pattana Public Company LimitedPartnership to attract Korean tourists through Thai cuisine boosts demand for Central Pattana's food courts and shopping centers.