General Mills IncGeneral Mills benefits from delayed definition of ultra-processed food, reducing litigation and cost risks.
Food company executives intervened in recent weeks to persuade the Trump administration not to release a proposed definition of ultra-processed food, according to people familiar with the discussions. Chief executives and trade group representatives sent letters and called the White House, arguing that laying out the definition would open the industry to litigation, increase costs, and hurt business. The administration has been working on a definition expected to focus on whether a food includes certain cosmetic ingredients and ingredients not commonly used in home kitchens. Acting FDA Commissioner Kyle Diamantas said the administration has submitted for final review a proposed definition, but the white paper has not yet been cleared by the White House budget office. The definition is expected to include an exemption for foods that meet an already-established healthy criteria by the FDA, potentially sparing items like some yogurts and whole-grain breads.
General Mills IncGeneral Mills benefits from delayed definition of ultra-processed food, reducing litigation and cost risks.
Hershey CoHershey benefits from delayed definition, avoiding potential regulatory and legal challenges.
The Kraft Heinz CompanyKraft Heinz benefits from delayed definition, reducing compliance costs and business disruption.