Chase announced on September 16, 2026 an expansion of its Ultimate Rewards program with a new "Invest Your Points" feature that lets eligible cardmembers redeem points for cash to invest in an eligible J.P. Morgan Wealth Management account. Customers can direct that cash into an eligible J.P. Morgan Self-Directed Investing account or work with a J.P. Morgan advisor to invest in a taxable investment account. The self-directed experience is available through the Chase Mobile app and Chase.com, letting customers manage rewards and investing activity in one connected digital experience. Ultimate Rewards points-earning cards include the Chase Freedom, Chase Ink and Chase Sapphire portfolios, and points can still be redeemed for travel, cash back, statement credits, gift cards and more depending on the card. Chris Reagan, President of Branded Cards at Chase, said the option lets cardmembers put rewards toward investing and their financial goals, while Paul Vienick, Head of Online Investing at J.P. Morgan Wealth Management, said the goal is to make investing more accessible and connected to how clients already handle their finances. J.P. Morgan Self-Directed Investing offers unlimited commission-free online trades on thousands of stocks, ETFs, mutual funds and treasuries, and new customers can earn up to $1,000 when they open and fund an eligible account with qualifying new money.
JPMorgan Chase & CoChase expands Ultimate Rewards with 'Invest Your Points,' letting cardmembers redeem points into J.P. Morgan Wealth Management accounts, driving new investing-account adoption.
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