NVIDIA CorporationUBS says lower-cost AI models expand viable applications and increase demand for GPU infrastructure, with most open-source models trained on Nvidia hardware.
UBS says the rapid adoption of lower-cost open-source AI models is reshaping enterprise AI spending toward cost efficiency, but the shift is unlikely to derail the broader AI investment cycle and could ultimately benefit chipmakers and cloud infrastructure providers. In a July 21 report, analyst Karl Keirstead wrote that enterprises are increasingly monitoring token consumption, restricting access to premium models, and routing routine tasks to cheaper alternatives while reserving leading-edge models for complex work. The bank found that enterprises are embracing a multi-model strategy, combining frontier models from OpenAI and Anthropic with open-source and customized models, including Chinese offerings from Z.ai, Moonshot AI, Alibaba, and DeepSeek, often deployed through secure cloud environments from Amazon Web Services and Microsoft Azure. Despite growing model competition, UBS does not believe demand for AI hardware is weakening, arguing that lower-cost models expand the range of viable AI applications and increase demand for inference computing, memory, networking, and GPU infrastructure, with most open-source models still trained and optimized on Nvidia hardware. Cloud providers Amazon, Microsoft, and Google also appear well positioned, though the bank was less optimistic on software vendors, noting that model-routing capabilities are becoming a standard feature that may prove difficult to monetize.
NVIDIA CorporationUBS says lower-cost AI models expand viable applications and increase demand for GPU infrastructure, with most open-source models trained on Nvidia hardware.
Amazon.com IncUBS says cloud providers like Amazon are well positioned as enterprises deploy AI models through secure cloud environments like AWS.
Alphabet Inc Class CUBS says cloud providers like Google are well positioned as enterprises deploy AI models through secure cloud environments.
Microsoft CorporationUBS says cloud providers like Microsoft are well positioned as enterprises deploy AI models through secure cloud environments like Azure.
Alibaba Group Holding LtdAlibaba is mentioned as one of the Chinese AI model providers in the multi-model strategy, but the article does not assess impact on Alibaba itself.
Astera Labs, Inc.
Zai Lab Ltd
UBS Group AG