Circle Internet Group, Inc.Partnership as principal sponsor expands USDC brand recognition and adoption beyond crypto market.

Chelsea FC has announced a new partnership with Circle Internet Group, making Circle the principal partner and official jersey front sponsor starting from the 2026/27 season. The Circle and USDC brand logos will appear on the jerseys of the men's, women's, and academy teams. The USDC logo will make its debut on the men's team jerseys during the first home Premier League match of the season against Brighton on Sunday. Chelsea's president, Jason Gannon, stated that this agreement positions the club at the forefront of digitalization in football, while Circle's CEO, Jeremy Allaire, commented that it reflects the belief that money should move seamlessly across borders. This partnership is part of efforts to expand USDC's recognition beyond the traditional cryptocurrency market amid the growing competition for stablecoin adoption, and it is expected to appeal to Chelsea's global fan base.
Circle Internet Group, Inc.Partnership as principal sponsor expands USDC brand recognition and adoption beyond crypto market.