ChoZanPrivate± Mixed
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Daxue ConsultingPrivate± Mixed
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China's singles economy tops $1 trillion, growing 50% in two years
IndustryMacro
A CNN report says China's Loneliness Economy, the market built around people living alone, is now worth more than $1 trillion. Discovery Reports, a Chinese research firm, estimates that China's singles economy will exceed $1 trillion in 2025, up about 50% from 2023. The growth comes from singles, people without children, and those who choose to live alone, who are spending on pets, collectibles, travel, restaurants, education, self-improvement, video games, AI companions, and micro-dramas, short series whose episodes run under two minutes each. Ming-Hsuan Lee, a professor at National Sun Yat-sen University in Taiwan, says singles carry high fixed costs because they have no partner to share expenses with, but they tend to invest more in themselves. Ashley Dudarenok, founder of ChoZan, says it is time to treat living alone as a long-term trend. Allison Malmsten, marketing director at Daxue Consulting, notes that in 2017 Chinese households had roughly two toddlers for every pet, but by 2030 that ratio is expected to flip, with pets outnumbering toddlers. Chinese state media estimate that China's Silver Economy, the market for goods and services aimed at older people, will be worth more than $4 trillion by 2035.