China's smart small home appliance market expanded by 62.3 percent between 2020 and 2025, reaching 228.5 billion yuan, and is expected to hit 339.3 billion yuan by 2030. Growth is driven by IoT and AI technologies, along with modern consumer behavior that prioritizes convenience. Buyers place importance on brands with interconnected device systems, such as the Mi Home ecosystem, at 38.39 percent, followed by value for money and specialized brands. This has allowed local brands like Xiaomi, Midea, and Haier to gain market share over foreign brands. In terms of exports, the United States is the top market with a value of 42.406 billion yuan, accounting for 50.9 percent of total export value to the five main markets. Guangdong province remains the country's largest production base, with over 540,000 related companies, or 19.2 percent of the national total.
Xiaomi CorpSmart home market growth and Mi Home ecosystem's 38.39% brand preference boost Xiaomi's demand.
Midea Group Co LtdSmart home market growth and local brand gains benefit Midea's demand.
Qingdao Haier Co LtdSmart home market growth and local brand gains benefit Haier's demand.