Chinese micro-dramas boom worldwide, business value hits 1.1 trillion dollars, Hollywood rushes to join

Industry
โดย Money & Banking·Read original
Summary · why it matters

Vertical short series lasting two to three minutes, born in China, are becoming the world's fastest-growing entertainment business, generating over 11 billion dollars in revenue in 2025 and projected to rise to 26 billion dollars by 2030, according to Media Partners Asia. More than 200 micro-drama apps were available overseas by February 2025, up nearly fourfold from the previous year, with the main audience being women aged 18 to 35, and average global viewing time rising 85 percent to 25 minutes per day. The United States accounts for 37 percent of the global market's in-app purchase revenue, despite having only a 3 percent share of downloads, while Hollywood studios and platforms such as Peacock, TikTok, and Fox are all entering this market. Artificial intelligence is cutting production costs by over 90 percent, with Kunlun Tech reducing costs from 200,000 dollars to under 20,000 dollars per title, and ReelShort expects that by 2027 over 90 percent of content will be produced with AI.

Impact on stocks 2

Communication Services▲ · 1 stocks
Fox Corp Class A
FOXA
▲ PositiveDemandrelevance

Fox is entering the booming micro-drama market, which is growing rapidly worldwide.

Others▲ · 1 stocks

Theme Impact 1

Off-coverage companies 2

ByteDancePrivate▲ Positive
Demandrelevance

ByteDance's TikTok is entering the micro-drama market, benefiting from its growth.

Media Partners AsiaPrivate± Mixed
relevance

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