Cinemark Partners With Dallas Cowboys in First-of-its-Kind Theater Deal

M&A · PartnershipNews
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Summary · why it matters

Cinemark Holdings announced a new partnership with the Dallas Cowboys, a first-of-its-kind tie-up for the movie theater chain. The strategic relationship brings together two iconic Dallas area brands and will come to life through Cinemark branding placements within AT&T Stadium, game broadcasts and out-of-home locations, as well as fan-focused activations at select theaters. Cowboys-themed food and beverage offerings, collectible cups and exclusive promotions will extend the excitement of game day into the cinematic environment. Wanda Gierhart Fearing, Chief Marketing and Content Officer at Cinemark, said the company is especially proud to support its home team, while Jacob Stone, Senior Vice President of Corporate Partnerships at The Dallas Cowboys, welcomed Cinemark to the Cowboys family. Cinemark operates nearly 500 theaters and more than 5,500 screens, including 301 theaters and 4,219 screens in 42 U.S. states and 194 theaters and 1,401 screens across 13 South and Central American countries.

Impact on stocks 2

Communication Services▲ · 1 stocks
Cinemark Holdings Inc
CNK
▲ PositiveDemandrelevance

Cinemark announced a first-of-its-kind partnership with the Dallas Cowboys bringing branding, themed food/beverage, collectible cups and fan activations to its theaters.

Others▲ · 1 stocks

Off-coverage companies 1

Dallas CowboysPrivate▲ Positive
Demandrelevance

The Dallas Cowboys entered a strategic partnership with Cinemark, extending their brand into theaters via stadium branding, broadcasts and fan activations.

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