Tapestry CEO Joanne Crevoiserat said the Coach brand's heritage, inspired by the leather of a baseball glove, has been key to reviving the business. Speaking at the 2026 Cannes Lions International Festival of Creativity, Crevoiserat explained that Coach's glove-tanned leather was inspired by a baseball glove, with the patina improving over time. She emphasized that being a genuine, crafted-to-last house of leather has built credibility over generations. The company aims to make this heritage relevant for modern consumers through self-expression, store experiences, and innovations like the AI gift concierge at Kate Spade.
Tapestry IncCoach brand revival driven by heritage and innovation like AI gift concierge, boosting consumer appeal
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