Coca-Cola HBC said Egypt has shifted from a post-acquisition integration project to a long-term growth engine, now representing 11% of group volumes and ranking as the company's third-largest market by volume. The company has broadened its portfolio beyond sparkling drinks and water, with Egypt becoming the largest Schweppes market globally and the fastest-growing energy market within Coca-Cola HBC territories, where Monster and Fury helped it become the number two energy player within three years. Executives highlighted increased investment, AI-led outlet activation, and expanded direct coverage, which have improved margins and support a goal of double-digit organic revenue growth and becoming the number one player in Egypt over the medium term. The company also noted that Egypt's young population and low per-capita consumption offer significant recruitment opportunities, and it has narrowed the gap with the sparkling beverage market leader from 13 percentage points in 2022 to five points by the end of 2025.
Coca Cola HBC AGEgypt is now a growth engine with 11% of group volumes, broadened portfolio, and strong energy drink performance.