Shares of COM7 and CPW are benefiting from the buzz around the iPhone 18 Series, especially the Pro and Pro Max models, whose advance pre-orders are growing faster than those of the previous generation, while Trade-in registrations have jumped more than 100%. Kaewjirai Kemasit, Senior Director of the Apple Product Group at Comseven Public Company Limited, or COM7, said the iPhone 18 Pro Max in Burgundy and Glacier are the most popular models. COM7 is preparing offers of 0% installment plans through credit cards for up to 36 months and UFUND loans for up to 48 months, along with special privileges worth up to 10,000 baht, and will deliver products through a network of more than 1,300 branches nationwide. Paphavee Rujcharoentham, Director of Retail at Copperwired Public Company Limited, or CPW, said the atmosphere on the first day of sales on September 18, 2026, was lively. CPW is preparing for the launch of the iPhone Duo, which will open for pre-orders on October 16 and go on sale on October 23, 2026, and expects the fourth quarter of 2026, a high season, to be boosted by a full quarter of iPhone 18 Pro Series sales recognition. CPW currently has a total of 111 retail stores, covering Apple Brand Shops and leading technology stores such as iStudio by copperwired, U.Store by copperwired, Dotlife, and TECHHOUSE by Dotlife.
Com7 PCLCOM7 sees faster-growing iPhone 18 Pro/Pro Max pre-orders and >100% jump in trade-in registrations, driving product demand at its 1,300+ branches.
Copperwired Public Company LimitedCPW reports lively first-day iPhone 18 sales and expects Q4 2026 high season boosted by a full quarter of iPhone 18 Pro Series sales recognition.
