Coupang reported second-quarter revenue of $8.86 billion, missing analyst estimates of $9.05 billion, while its adjusted loss per share of $0.09 beat expectations by 69.1%. The company's operating margin fell to negative 6.3% from positive 1.7% a year earlier, driven by lingering effects from a data incident, a $410 million regulatory fine in Korea, and increased marketing spend to reacquire customers. Active customers rose by 800,000 year on year to 24.7 million, and management expects margins to recover to pre-incident levels by mid-2027 as capacity utilization improves. Coupang also highlighted rapid expansion in Taiwan and ongoing investments in AI to enhance logistics and advertising.
Coupang LLCQ2 revenue missed estimates and operating margin fell sharply due to a data incident, regulatory fine, and higher marketing spend.
