Compagnie Financière Richemont SARichemont sold Baume & Mercier, a divestiture that reduces its portfolio and likely reflects a strategic shift away from mid-range watch brands.

Italy's Damiani Group has concluded the acquisition of Swiss watchmaker Baume & Mercier from luxury retailer Richemont. The transaction follows a January 2026 agreement for Damiani Group to acquire 100% of Baume & Mercier in a private deal. Financial terms were not disclosed. Baume & Mercier will join Damiani Group's portfolio alongside jewellery brands Damiani, Salvini, Bliss, and Calderoni, as well as Murano glassmaker Venini and multi-brand distributor Rocca. Damiani Group plans to develop Baume & Mercier's existing Italian footprint through its own multi-brand distribution network and selectively open mono-brand boutiques in strategic international locations over time. Richemont will continue to provide operational services for Baume & Mercier for an interim period of at least 12 months after the deal closure.
Compagnie Financière Richemont SARichemont sold Baume & Mercier, a divestiture that reduces its portfolio and likely reflects a strategic shift away from mid-range watch brands.
Damiani Group expands its portfolio by acquiring a well-known Swiss watch brand, enhancing its market position and growth prospects.