Danone has filed a lawsuit against Chobani in New York, accusing the US yogurt maker of misleading consumers by manipulating serving sizes to inflate protein content claims. The suit alleges that Chobani lists a 6.7-ounce serving for its 20G Protein product to advertise 20 grams of protein per serving, while the industry standard is 5.3 ounces, making it appear comparable to Danone's Oikos Pro. Danone stated that the conduct is particularly insidious given that healthcare providers and the federal government encourage choosing foods with higher protein concentrations. This legal action follows a separate 2024 lawsuit in which Danone accused Chobani of copying packaging and slogans for cold-brew coffee products.
Danone SADanone sues Chobani for misleading protein claims, potentially harming a rival's reputation and sales.
Chobani is sued for allegedly misleading protein serving-size claims, which could lead to legal costs and reputational damage.