NVIDIA CorporationPrice hikes suggest AI model efficiency gains may not reduce demand for Nvidia chips as much as feared.
DeepSeek has sharply increased prices for its flagship AI models, with peak-hour output pricing for V4-Pro rising to $3.96 per million tokens from $0.87 and V4-Flash to $1.32 from $0.28. The Chinese AI developer remains far cheaper than OpenAI's GPT-5.6 Sol at $30 per million output tokens and Anthropic's Claude Opus 5 at $25. The price hikes suggest the industry's race to offer powerful models at rock-bottom prices may be getting harder to sustain, and could weaken the bear case that increasingly efficient models will sharply reduce demand for Nvidia chips. For Microsoft and Amazon, the impact is more nuanced as their cloud businesses can still benefit from customers running third-party or open-weight models on Azure or AWS. Alibaba also matters because Chinese AI usage is expanding rapidly, with Qwen among the major platforms gaining adoption.
NVIDIA CorporationPrice hikes suggest AI model efficiency gains may not reduce demand for Nvidia chips as much as feared.
Alibaba Group Holding LtdChinese AI usage expanding rapidly, with Qwen among major platforms gaining adoption.
Amazon.com IncCloud business may benefit from customers running third-party models on AWS, but impact is nuanced.
Microsoft CorporationCloud business may benefit from customers running third-party models on Azure, but impact is nuanced.
Astera Labs, Inc.DeepSeek raises API prices more than fourfold, increasing revenue per token.