Diageo has sold its recently closed Ontario bottling facility to a confidential buyer, exiting that site. The company is rolling out Crown Royal's new "Bring It" campaign across Canada and the United States, and has introduced Bulleit 20-Year-Old Rye, the oldest rye whiskey in the Bulleit portfolio. The sale of the Ontario facility and the focus on Crown Royal and Bulleit highlight how Diageo is reshaping its footprint and product mix. The stock closed at £15.645, with the share price down 16.2% over the past year and 48.7% over five years, though returns of 2.8% over the past week and 4.6% over the past month show a more recent pickup.
Diageo PLCSale of Ontario bottling facility and launch of Crown Royal campaign and Bulleit 20-Year-Old Rye show strategic reshaping of footprint and product mix.