Block, IncDimassi's expands use of Square's platform as it grows, indicating increased adoption of Square's products.

Dimassi’s Mediterranean Buffet has expanded its longstanding partnership with Square as it eyes further US expansion. The family-owned, halal Mediterranean buffet chain now operates 24 locations across Texas and California, with three additional restaurants planned for 2026. The brand is deepening its use of Square’s platform by adding Square Marketing and a range of food and beverage capabilities to the all-in-one payments, point-of-sale, and software stack it has relied on since 2018. Dimassi’s runs Square Register and Square Handheld across its locations for front-of-house transactions, alongside Square Gift Cards and Square Loyalty, and utilizes Square’s partner ecosystem including integrations with DoorDash, Uber Eats, Grubhub, Olo, and QuickBooks Online. The expanded partnership aims to provide consistency across locations and support the brand’s growth as it opens new restaurants.
Block, IncDimassi's expands use of Square's platform as it grows, indicating increased adoption of Square's products.
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