Disney and Omnicom partner on connected TV ad solution

Industry
โดย Insider Monkey·Read original
Summary · why it matters

The Walt Disney Company and Omnicom announced a new collaboration between Omnicom Media and Disney Advertising to implement a connected TV ad solution enabling dynamic sequential storytelling across video on demand and live programming. The partnership, set to be announced at Cannes Lions, is already live in the United States and will expand to Europe and Latin America later this year. The solution integrates Disney's identity graph, Acxiom's identity capabilities, Omni's measurement platform, and Innovid's creative sequencing technology to replace repetitive streaming ads with personalized storytelling. In a separate development, Disney and Royal Philips announced on May 28 the incorporation of Disney animated characters into Philips Ambient Experience for MRI at medical facilities in 87 countries to support children undergoing imaging procedures.

Impact on stocks 3

Communication Services▲ · 2 stocks
Walt Disney Company
DIS
▲ PositiveTechnologyrelevance

Disney partners with Omnicom on a new CTV ad solution, enhancing its advertising technology and expanding to new markets.

Omnicom Group Inc
OMC
▲ PositiveTechnologyrelevance

Omnicom collaborates with Disney on a CTV ad solution, integrating its Omni platform for dynamic storytelling.

Aging Population▲ · 1 stocks
Koninklijke Philips NV
PHIA
▲ PositiveTechnologyrelevance

Philips incorporates Disney characters into its Ambient Experience for MRI, enhancing patient experience in 87 countries.

Off-coverage companies 2

AcxiomPrivate▲ Positive
Technologyrelevance

Acxiom's identity capabilities are integrated into the Disney-Omnicom CTV ad solution.

Innovid Corp.Private▲ Positive
Technologyrelevance

Innovid's creative sequencing technology is used in the Disney-Omnicom CTV ad solution.

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