DISQO has launched AI Search Lift, an industry-first product that measures whether advertising drives incremental brand interactions in large language models and AI-powered search environments. The new offering uses consumer-consented, panel-based deterministic measurement to compare brand engagement among ad-exposed and control groups inside AI discovery tools. Canvas Worldwide is among early partners using the product for an automotive brand, with SVP Vidisha Narula noting it helps close a major gap in understanding campaign impact as consumer decisions shift into AI-driven environments. AI Search Lift complements answer engine optimization and generative engine optimization strategies by adding an outcomes layer, and it is available today to DISQO customers.
DISQO launched a new product, AI Search Lift, which is an industry-first innovation that enhances its offering and competitive position.