Don Quijote announced on the 16th that it will begin selling a fleece jacket priced at 999 yen before tax at Don Quijote group stores nationwide starting in early October. With prices rising and consumers increasingly looking to save, the company aims to attract shoppers by offering a low-priced product. It achieved the low price by reviewing production and logistics costs, and the company says it will "continue to build a system that allows us to keep offering this price." Sales will begin ahead of the nationwide rollout in Hokkaido and the Tohoku region on the 21st, expanding nationwide in early October. The fleece comes in six unisex sizes, with children's sizes also available, and is offered in 17 colors including black and beige.
Pan Pacific International Holdings CorporationDon Quijote (Pan Pacific International Holdings) will launch a 999-yen fleece nationwide, aiming to attract price-conscious shoppers and drive store traffic.
