Don Quijote announced on the 16th that it will release a fleece priced at 999 yen before tax, rolling it out sequentially at Don Quijote group stores nationwide starting in early October. With inflation driving a growing preference for thrift, the company aims to attract shoppers by offering a low-priced product. It achieved the low price by reviewing costs related to production and logistics, and the company says it will "continue to build a system that allows us to keep offering this price." Sales will begin ahead of the nationwide rollout in Hokkaido and the Tohoku region from the 21st, expanding nationwide in early October. The fleece comes in six unisex sizes, with children's sizes also available, and a lineup of 17 colors including black and beige.
Pan Pacific International Holdings CorporationDon Quijote (Pan Pacific International Holdings) launches a 999-yen fleece nationwide, using cost reviews to offer a low-priced product that attracts thrift-minded shoppers.
