DoubleVerify Holdings IncDoubleVerify launches DV Neura AI engine, enhancing media quality and performance optimization.

DoubleVerify has introduced DV Neura, a cognitive AI engine powering its Media AdVantage Platform to enhance media quality, performance optimization, and campaign outcomes. The new engine enables advertisers to access DV data through conversational AI tools like Anthropic Claude via the Model Context Protocol open standard, with integrations for Google Gemini and Microsoft Copilot expected later. DV Neura includes an Insight Agent for natural-language campaign analysis and an Activation Agent, launching in Q3, that will autonomously execute approved campaign changes within advertiser-defined guardrails. The platform has increased content classification output by nearly 300 times and now monitors or blocks over 500 million impressions on AI slop sites and low-quality GenAI environments, while its Scibids AI optimizes 25 billion impressions monthly. CEO Mark Zagorski stated that DV Neura connects AI-powered capabilities across verification, content classification, and performance optimization to define faster, smarter agentic advertising built on transparency and trust.
DoubleVerify Holdings IncDoubleVerify launches DV Neura AI engine, enhancing media quality and performance optimization.